Crisis outside. The world is coming to it's end. We know for sure. So... what should we, simple folks, do?
I mean, leaving the usual advises about year's supply of beans, salt, matches and gun ammo - let us be serous.
So... In stock trading, there is such a term as "short". It means selling a commodity BEFORE you bought it, in order to make money on its decline. What does it have to do with our post? Think profit. One can use the decline (crisis, it is) to make an actual profit, if he knows how.
Here is another metaphor. Storks, as any birds, have mating games, and sometimes male storks fight. Being civilized, they do not fight to death; rather it all ends when one of participants realizes that he is loosing. To surrender, he assumes a submissive posture, and the fight ends.
However, there are different species of storks, not only they look (slightly) different, but also they do not have a submissive posture. They run away instead, and that approach works as well as the first one.
Unless the fight happens between storks belonging to different species, in which case the slight difference becomes a deadly trap. I saw it in a zoo, in a cage where some "bright" guy managed to put two male storks. Well, as soon as one of the fighters assumes a submissive posture, he is dead. Dead - because his opponent has no idea that the fight is over, and he keeps attacking his opponent, expecting him to flee or resist.
Flee, what can be easier! But the wrong instinct makes the stork to stay on the ground, and to not move. The stronger the attack, the less he moves, expecting it to stop... Which it does not.
In psychology we call it a behavioral strategy, something we do in response to the outside events, automatically.
A friend of mine is married (TM). He has a strategy (yes it is from nlp.snowcron.com) to become quiet whenever he is upset. While his wife has just an opposite strategy: whenever she is upset, she complains, directing her aggression towards the person she is upset with. So whenever they have a conflict, it turns into a scandal. Not because she is bad and he is an angel, no. Just because her strategy provokes his strategy, and his strategy provokes her strategy. And there is no psychotherapist around to point it out to them.
What do you mean "what does it have to do with the crisis?" Remember short sales? We all have our strategies of extracting the profit from the world around us. And, as we got these strategies during the times of economical growth, it works well only during so-called good times.
And it fails miserably when the crisis strikes but, just like that poor stupid stork, we keep applying a poor and damaging behavior over and over again.
"A company takes losses". Think about it. NLP - "L" means "linguistic". It is all about language. "It takes". Just like that stork. Why would it take it? Why wouldn't it change the model of behavior if the old one (obviously) does not work?
Of course there is a counter argument that the business is all about using loans/credits, they are harder and harder to get, the business is getting hurt... See above. It hurts - do something differently.
Start looking for clients, start changing the business model. Or just stop, after all, in stock trading you can buy, sell and (most of the time) you can just "stay away".
It is all about our flexibility. About a simple realization that the strategy is not who we are, it is just what we use. A tool.
Example? Sure. Let's go online and google up "California Silver Lake Real Estate". For those of you who do never seen it: it is a paradise, a clean lake surrounded by mountains. Average price of a house - one million dollars. But due to the crisis we can see some foreclosures, and the price of a construction lot is... eight thousand dollars (for the time I wrote it). Use it. No. A company would rather take losses.
We can be sheep and be scared to death: "wolves! wolves!" Or we can be wolves and in this case your primary worries will be about not eating too much. Crisis after all, it is when free food is running around, scared.
Also, you can become a shepherd...